Shaping for Action

A digital employer brand and a digital team

Rolling out online strategy and creating a digital team

Action is a fast growing formula within the discount retailers. During the course of two-and-a half years, our Shapers have worked across the organization. Omnichannel implementation, an employer brand, new websites, and the creation of a digital team were some of the major challenges on which we cooperated. Our Shapers joined various departments and worked across silos to reach optimal result.

A year ago I could not possibly imagine how I would think about the impact of digital without the efforts of Digital Shapers.

Buying Director and interim Marketing Director Action

Shapers x Action

• Online employer branding
• Social campaigns & activation
• Omnichannel implementation
• Influencer marketing
• Corporate digital storytelling
• New website
• Digital skills development at employees
• Development of a digital team