Shaping for Action

A digital employer brand and a digital team

Rolling out online strategy and creating a digital team


Action is a fast growing formula within the discount retailers. With over 800 stores in Europe, it is important to attract talented employees for the stores and headquarters. As these employees, but also customers increasingly orientate and conversate online, it became important for Action to increase its digital capabilities and optimize its digital platform.


During the course of two-and-a half years, our Shapers have worked across the organization. Omnichannel implementation, an employer brand, new websites, and the creation of a digital team were some of the major challenges on which we cooperated. Our Shapers joined various departments and worked across silos to reach optimal result.


Our Shaper efforts lead to the creation of a new online employer branding strategy, omnichannel implementation including a new website, social campaigns & activation, influencer- and email marketing, and data & analytics dashboards; all adding up to winning the Retailer of the Year award. We trained employees and collaborated closely with the management team in the creation of a Digital team.

A year ago I could not possibly imagine how I would think about the impact of digital without the efforts of Digital Shapers. The steps we took have had major impact

Buying Director and interim Marketing Director Action


The right Shaper, the right focus

Every organization is different and has their own ambitions and challenges. That is why different experts are needed. To achieve optimal results we choose a matching Shaper from our community based on skillset and motivation. A Shaper takes the maximum out of his or her domain and seamlessly transfers the knowledge to another Shaper when new expertise is needed.

I need a Shaper I am a Shaper