Being a successful international company, digital presence needs to be up and running. By dealing with highly differentiating international markets and having a diverse group of hairdressers in salons as main customer group, a single global brand identity both offline and online can be challenging.
As digital partner of Keune we are responsible for both strategy and implementation. By combining diverse expertise, such as strategy, customer journey mapping, and ecommerce we bring about fast change. Through working closely together with internal stakeholders and external suppliers, we ensure efficient solutions with long-term impact.
During the first phase we pursued high customer value while following the global corporate strategy, by using both an inside-out and outside-in approach. We are currently working on implementation phase, aiming to deliver a new global website including e-commerce, based on a global multichannel strategy.
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