Shaping for Keune

Digital strategy & implementation

Digital Shapers is currently helping Keune to improve its digital presence, services and products, working from strategy to implementation. In short sprints and hands-on, our Shapers combine diverse expertise to bring about fast change.


Being a successful international company, digital presence needs to be up and running. By dealing with highly differentiating international markets and having a diverse group of hairdressers in salons as main customer group, a single global brand identity both offline and online can be challenging.


As digital partner of Keune we are responsible for both strategy and implementation. By combining diverse expertise, such as strategy, customer journey mapping, and ecommerce we bring about fast change. Through working closely together with internal stakeholders and external suppliers, we ensure efficient solutions with long-term impact.


During the first phase we pursued high customer value while following the global corporate strategy, by using both an inside-out and outside-in approach. We are currently working on implementation phase, aiming to deliver a new global website including e-commerce, based on a global multichannel strategy.


The right Shaper, the right focus

Every organization is different and has their own ambitions and challenges. That is why different experts are needed. To achieve optimal results we choose a matching Shaper from our community based on skillset and motivation. A Shaper takes the maximum out of his or her domain and seamlessly transfers the knowledge to another Shaper when new expertise is needed. 

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