Shaping Boels Rental

Strategic and hands-on support for a digital transition

Supporting the Digital Solutions in guiding several departments in the transition to a new platform


Boels Rental is one of the most renowned rental companies in Europe when it comes to machines, tools, units and catering and event equipment. In order to meet changing customer needs a new platform is being developed to improve the rental experience. However, realising this requires a digital transition from the internal organisation too. We helped the Boels Digital Solutions Team to guide people through this transition.


A new product database was the first step in developing the new digital platform. We started with a stakeholder mapping analysis and conducted interviews with various internal stakeholder groups that would be impacted by the transition. We determined how the change looks for them, how it impacts their daily work and gauged the need for information and guidance. This is summarized in an impact matrix.



Based on the interviews and the impact matrixwe developed a targeted communication plan and organised a couple of sessions with different departments. The impact matrix depicted the concrete changes and possibly overlooked processes or stakeholders. We also anticipated on the people side of change that comes along with next phases of the platform's development.