Shaping Keune

Roadmapping and renewing digital experience

Improving Keune’s digital presence, services and products, working from strategy to implementation. In short sprints and with hands-on involvement, our Shapers combined diverse expertise to bring about fast progress and empower employees to make choices.


Keune is a successful family owned, internationally operating company, offering products, educational tools and salon concepts.They aim to deliver a uniform standard of quality, online and offline. Dealing with highly varying international markets, delivery models and customers, a single global brand identity and experience can be challenging.


As digital partner of Keune, we were responsible for both strategy and implementation. By combining diverse expertise, such as customer journey mapping, strategy, and ecommerce we accelerated progress. Working closely together with internal stakeholders and external suppliers, we ensured qualitative solutions with long-term impact.


An integrated Digital Roadmap was drafted for the coming year. Priorities have been defined, choices made for solutions and suppliers. Using both an inside-out and outside-in approach, we have made sure that plans would lead to increased value perceived by customers. We continued to roll out strategy, helping the organization to become self-supportive.

Digital Shapers are skilled, efficient and nice people delivering adequate advice during the project. The speed with which the Shapers came up to speed with us was very valuable.

Esther van der Velden - Director of Global Marketing at Keune Haircosmetics