Shaping PostNL

Data translation in business

Creative With Data - The Analytics Academy


As part of an Data Science education trajectory, Digital Shapers trained large groups of PostNL employees to understand and apply data in the organization. We focus on opportunities, teaching and coaching participants on how to use data in a creative way to solve challenges.


Communication among data scientists and business professionals is an important aspect. We enlarge understanding of diverse perspectives and stimulate collaboration while aligning business interests.


  • Increased knowledge about Data Science & Analytics and relevant technologies
  • List of possible solutions for your organization, using internal and external data, and technologies such as artificial intelligence and cognitive computing
  • Dedicated time, focus and discussion leads to increased commitment for collaboration of cross-departmental managers and data-driven transformation
  • Enhanced understanding of organizational implementation and own responsibilities
  • Resolvement of objections

I need a Shaper I am a Shaper