Shaping Robeco

Using Design Thinking in the Innovation Challenge

Guiding groups of Robeco’s Young Professional Journey during quantitative and qualitative research, brainstorming and pitching.


A group of young professionals from several departments of Robeco gather twice a year during their Young Professional Journey. Over the course of two months, this group has to learn how to acquire an innovation mindset in order to solve challenges from within their organisation. 


Digital Shapers guides this group during the so called ‘Innovation Challenge’. Participants use Design Thinking techniques to conduct research, define challenges and brainstorm about creative solutions. We support groups in their research, facilitate brainstorms and challenge them.


Results of the ‘Innovation Challenge’ are presented to members of Robeco’s Board. Participants learn:

  • how to combine insights from data to uncover the core of challenges
  • how to do interviews and what to watch out for
  • how to brainstorm about creative solutions, based on research