Shaping Vueling

Creating an Innovation Roadmap for 2019

Digital Shapers created an Innovation Roadmap to structure Vueling’s digital innovation activities, and to stimulate a digital mindset for every employee

Challenge

Vueling entered the aviation market in 2004 as a disruptive force. Being international, cool and innovative, Vueling entered the market and instantly owned the digital space.

To foster its innovative and digital mindset, employees should constantly challenge the way forward with disruptive thinking, tools, methods and technology. How can Vueling sustain this, while growing fast as a company?

Approach

Digital Shapers has done research among Vueling’s leadership, departments and employees throughout the organization. We determined the status quo, needs and wishes regarding digital innovation and personal capability development in the field of digital technologies. 

In co-creation with the Innovation Team, we developed a tailored agenda for 2019. Every employee will be challenged and supported in growing a digital mindset. 

Result

In co-creation with Vueling's Innovation Team, we developed a tailored agenda for 2019. Every employee will be challenged and supported in growing a digital mindset on their own level. Success is measured on an individual level throughout the year, and should lead to Vueling achieving its ambition of being the airline with the best customer experience at a low cost base.