Disrupting the Customer Experience

Companies are investing heavily in optimal customer experience. But are we on the right track? Are we just doing slightly better, or are we disrupting our company’s customer experience?

Born-digitals and decision makers from corporates and startups discussed topics such as Customer Experience 4.0 and the Science of Subliminal Persuasion. Rodger Buyvoets from Crobox and Digital Shapers shared their insights in two presentations, and decision makers from KLM, Uber, and Crobox talked about best practices in customer experience during an interactive panel discussion.