A strong brand starts with a strong organization
Podcast episode 20 - July 6, 2020
When people think about Marketing they often think of Marketing & Communication. However, the brand promise already starts with a succesfull internal organization. How do you create this? How does internal awareness about unique brand values ultimately ensure a positive brand image? And how do you involve employees and customers in this? We speak to Theo Kroese, founder of Moving As One, about inside-out marketing, creating entrepreneurial teams and his successful marketing approach at Mammoet.
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